PPC can be an important part of your Internet marketing, and specifically, search engine marketing strategy. PPC campaigns have been around for years now and its growth is rapidly out stripping traditional directory and radio advertising. Pay Per Click provides for immediate exposure for your website on search engines, content networks, and individual websites in keyword-targeted ad placements. Google Adwords, Bing And Yahoo Advertising should be considered an essential part of your online businesses marketing strategy.
By outsourcing your pay per click management to Exceed Media, you can potentially save our monthly administration many times over in increased sales, optimised adverts and lower PPC fees.
Why you should use Exceed for your Pay Per Click management
- We work closely with you to develop the principal campaign, developing all the initial keywords, the advert copy that goes with them and landing page allocation (where the customer is directed)
- We monitor your pay per click accounts analysing the results, adjusting and developing your keywords and Ad text copy to achieve maximum return on investment. We look at expanding areas that are performing well, add any up and coming marketing activities and run a full report so you can monitor its progress
- We have a range of tools at our disposal that allow us to optimise your campaigns to compete directly with your competitors and because we understand the pay per click market inside out, we will be able to effectively maximise your monthly pay per click budget to deliver real results for your business
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How Pay Per Click (PPC) Advertising Works
With PPC, you pay only when someone clicks your ad and visits your Website. PPC ads appear at the top and to the right of your search engine result pages. PPC is managed off the website, within the Google Adwords, Bing and Yahoo Search Marketing interfaces. PPC advertising is highly targeted so traffic will be focused, and PPC advertising is based on your chosen keyword selection, so its highly effective.